We use AI to authenticate sports products
KitLegit uses imagery to scan for 100s of indicators of counterfeiting on sports merchandise.
Building trust between buyers & sellers. One check at a time
KitLegit has been designed to help brand holders, fans & enforcement detect counterfeit product.
Our technology produces instant results and can be used on physical products or imagery. No requirement for physical tag additions.
Chris uses KitLegit to certify his store, and authenticate every single product
Football Finery was launched in March 2023, with the goal of celebrating the very best of football shirt culture. Built upon first-class levels of service, and a 100% authenticity guarantee for football shirt enthusiasts and their gift seeking friends and family.
Chris Cooper
Owner, Football Finery
🏴 England
“Every single product at Football Finery now goes through KitLegit, it saves us the time and the headache of authentication and brings peace of mind to the buyers.”
Storewide certification
- KitLegit trust badges
- Digital & PDF certificates
- Authenticity stickers
- Window decals & posters
- KitLegit team support
1000+
Checks completed over last 12 months
Digital certificates
A unique link for every single shirt in the shop.
"
"KitLegit is now part of our weekly ritual. Every item we get runs through the system, each certificate then added to the website."
Chris Cooper
Football Finery
Sophie uses the KitLegit app to build trust and increase online sales
Sophie is a leading reseller of preloved and new football shirts and apparel for all genders and sizes. With a focus on affordability and eco-conscious shopping, ensuring football fans can seize the opportunity to score high-quality, unique shirts while reducing their environmental impact.
Sophie Malcolm
Owner, Sophie's Shirts
Northern Ireland
“This has been much awaited in the community, there’s so much counterfeiting and sellers taking advantage of buyers. KitLegit really helps me stand out and deliver value with my products.”
Premium
Seller
- Unlimited checks
- Digital certificates
- Full seller tools
- Seller dashboard access
- KitLegit team support
200+
Checks completed over last 12 months
3 platforms
Sales on Vinted, Depop & Tilt
"
"No more Googling the style code or waiting for forum answers. I scan all incoming shirts with the app and list using the seller features within KitLegit. "
Sophie Malcolm
Soph's Shirts
X Football uses KitLegit to attract & retain buyers and sellers on their marketplace
xFootball is one of the world’s first dedicated football-specific marketplaces. Providing access to new and classic football jerseys, boots and accessories.
Tom Ross
Founder, X Football
🇦🇺 Australia
“Having KitLegit as a partner is peace of mind for our marketplace, and for every single buyer and seller on the platform.”
Approved Marketplace
- KitLegit trust badges
- Product authentication service
- Digital certificates
- Consumer education
- KitLegit team support
KitLegit Support
Automated & manual authentication partnership
API Integration
In development, planned 2025
"
"The biggest task was always authentication. With KitLegit we can scale quicker, saving time and knowing that all products are run through KitLegit. "
Tom Ross
X Football
A scalable enterprise solution for clubs, leagues, brands, marketplaces & small businesses
KitLegit positions itself between brand protection & marketing, we want to educate & protect consumers, while enhancing official revenues
API integration
For authentication at scale
Marketplace integration
Prevent counterfeit listings
Enforcement tool
Support customs & police
Loss prevention
Protect official revenues
Fan
support
Protect the fanbase
Custom solutions
White-label integrations
A mobile app for
fans, sellers and collectors
Automated
AI checks
For authentication at scale
Digital
certificates
Prevent counterfeit listings
Seller
tools
Support customs & police
Ready. Set. Check.
The mobile app for fans, sellers and collectors. Check your football shirt in under 60 seconds.
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