Who We Are

We're building the next big thing in anti-counterfeiting protection

Our Values

A Fan-First Approach

We’re developing a company that protects the end users, the fans, from counterfeiting both before and after the fact. We’re working with businesses, teams, associations and enforcement agencies to discourage counterfeiters and keep everyone secure.



Building a technology based on proven expertise in the sporting goods industry.



Giving consumers the power to fight counterfeiting with easy-accessible tools.



Creating a place where users can trust and collaborate over authentic products.



Continuously improving the KitLegit offering, database and technology. Innovation first.



To protect consumers from counterfeit product and fraud, by providing the most innovative, accessible and cost-effective technology to authenticate sports merchandise.



To become a global leader and trusted partner in sports product authentication, through a comprehensive and innovative technology approach that connects and aligns the efforts of consumers, brand holders, marketplaces and enforcement agencies

KitLegit was born from a partnership between our founders and Back Four Brand Protection. 

Established in 2011, Back Four are brand protection and anti-counterfeiting experts, trusted by some of the most recognised sports and fashion brands in the world.

About Us

Our Team

The KitLegit team has over 40 years of combined experience in brand protection, project management, technology and development, with key working relationships at high-profile sports brands, teams, law enforcement and other industry stakeholders.

Alex Protsenko

CEO | Founder

Ben Houston

Head of Anti-counterfeiting | Founder

Kostya Protsenko

Operations Advisor

Luke Elden

Marketing & Growth Manager

Rennan Leal de Meirelles

Lead Frontend Developer

Eduardo Abilio Reolon

Lead Backend Developer

Jean Popescu

UI Designer

Colm Ryan

UX Expert

Peter Moore

Let’s Collaborate

Ready to
work with us?

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